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Verified Beef Production Plus

 
Beef industry groups recently partnered and launched the Canadian Beef Sustainability Acceleration pilot. This one-year pilot project aims to create a certified sustainable beef supply chain in which financial credits flow back to cow-calf and feedlot operations. If successful, the pilot would help Canada become the first country to build a supply chain like this, making Canadian beef the sustainable choice in the global marketplace. Virgil Lowe, national business manager of Verified Beef Production (VBP) Plus, sheds more light on the project.
 

Interview with Virgil Lowe (1:41 minutes) (792 Kb)

 

 

Source : Agriculture and Forestry

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Swine Leaders Live | Episode Featuring Macie Reeb (AMVC Nutritional Services)

Video: Swine Leaders Live | Episode Featuring Macie Reeb (AMVC Nutritional Services)

Swine Leaders Live, host Jim Eadie sits down with Macie Reeb, Associate Swine Nutritionist at AMVC Nutritional Services, for a thoughtful conversation on leadership, nutrition, and the future of pork production.

Macie is an emerging leader in the pork industry, combining hands-on swine nutrition expertise with a strong passion for education, advocacy, and consumer outreach. From her experience in the Iowa Pork Leadership Academy—including representing pork producers on Capitol Hill—to her day-to-day work supporting swine operations, Macie shares insights on where the industry is headed and how the next generation is shaping its future.