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Verified Beef Production Plus

 
Beef industry groups recently partnered and launched the Canadian Beef Sustainability Acceleration pilot. This one-year pilot project aims to create a certified sustainable beef supply chain in which financial credits flow back to cow-calf and feedlot operations. If successful, the pilot would help Canada become the first country to build a supply chain like this, making Canadian beef the sustainable choice in the global marketplace. Virgil Lowe, national business manager of Verified Beef Production (VBP) Plus, sheds more light on the project.
 

Interview with Virgil Lowe (1:41 minutes) (792 Kb)

 

 

Source : Agriculture and Forestry

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.