Turkey Campaign Promotes Lean Protein for Canadians
Think Turkey has launched a national campaign called You Turkey to promote Canadian turkey as the top protein choice for Canadians with active lifestyles. The campaign encourages consumers who want an active healthy lifestyle eat lean, nutrient-rich turkey.
The campaign first appeared during the NHL playoffs with 15-second high-energy ads on TV and online. It continues throughout summer on Meta, TikTok, YouTube, and other digital platforms.
You Turkey highlights elite Canadian athletes who depend on turkey to power their performance. Ambassadors include Olympic gold medalist decathlete Damian Warner, Canadian soccer star Vanessa Gilles, professional hockey player Emmy Fecteau, and pickleball champion Christina Chin.
"A lot of people would probably be surprised to learn that I don't take supplements or drink coffee – my energy and recovery comes entirely from prioritizing a healthy diet of whole foods like turkey," said Canadian decathlete and Olympic gold medalist, Damian Warner. "Turkey is a go-to source of protein for myself and my family. It fuels an active lifestyle of training and of course, running after two small kids."
As part of the campaign, Think Turkey has teamed up with Strava this June to launch the Train with Turkey Challenge. Canadians are invited to log 250 minutes of activity and fuel their workouts with turkey, visit Strava.com/challenges/Train-With-Turkey.
"Whether you spin, lift, walk the dog or chase your kids, 'You Turkey' to maintain a healthy, active lifestyle and reach your nutrition and fitness goals," said Darren Ference, Chair, Turkey Farmers of Canada. "We want Canadians to think turkey for high-quality protein that can help you build muscle, recover post workout, boost energy levels and maintain a healthy diet."
To bring these benefits home, Think Turkey is also running a national retail and creator campaign. It features exciting recipes and promotions to encourage families to include turkey in weekly meals.
To learn more, visit ThinkTurkey.ca/TrainWithTurkey.
Photo Credit: CNW-logo