aWhere Providing Agricultural Intelligence Data To Help Farmers.

Nov 19, 2015

aWhere™ Provides Agricultural Intelligence Data to Help Farmers Make the Best In-Field Decisions

By Joe Dales, Farms.com

There has been a flurry of new business activity in the agriculture software and precision agriculture sector the past couple of weeks.

In a recent news story, AgVerdict®, a strategic decision-making toolkit from Wilbur-Ellis, will now receive agricultural weather data and agronomic modeling services from aWhere™ http://www.farms.com/news/awhere-to-provide-agricultural-intelligence-data-to-wilbur-ellis-100661.aspx.

The company, aWhere (www.awhere.com ) also recently announced it will provide agronomic decision support to farmers through software developed by both OnFarm and SageInsights, which is the new joint venture company between John Deere and DN2K (MyAgCentral).

“Agricultural intelligence and big-data like that provided by aWhere is becoming more and more important for agricultural decisions and risk management” said Michael Wilbur, VP of Field Technology and Data Services of Wilbur-Ellis. “With aWhere our agricultural retail dealer channel using AgVerdict will have access to best-in-breed weather and agronomic data, giving farmers even more information about their fields from pre-season planting through harvest analysis.”

Founded in 1999, aWhere collects and analyzes over a billion points of data from around the world on a daily basis to create unprecedented visibility and insights for field-level to global decisions. In the United States, aWhere provides weather and agronomic data for timely decision making to farmers through agriculture technology software developed by companies such as Wilbur-Ellis, OnFarm and SageInsights. John Corbett, CEO of aWhere, stated, “Farmers don’t need more data they need better information delivered to them in an understandable format enabling them to make the best in-field decisions for their farming practices.”

Not only does aWhere work to deliver actionable in-field insights to farms in the U.S., but emerging markets, such as Africa, are benefiting from their agriculture technology. From an article on GreenBiz.com, aWhere is joining with Apigee, an API software platform company, to offer a Community Development Platform for apps that help small farmholders and they are also releasing their own app called Weather aWhere.

Read more on how “Big Data is on call to deliver more food for a growing population” on GreenBiz.com here http://www.greenbiz.com/article/big-data-may-help-deliver-more-food-growing-population

Better decisions can be made by bridging that gap between short term weather forecast and long term climate models with a view from the field level. Weather aWhere and the Community Development Platform will also be marketed to commercial agriculture companies in the United States and Europe.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.