Farms.com Home   Ag Industry News

Big Oil Launches Ad Campaign Against U.S. Biofuel Rule

Big Oil Launches Ad Campaign Against U.S. Biofuel Rule

By Amanda Brodhagen, Farms.com

The American Petroleum Institute (API) kicked-off an advertising campaign aimed at putting pressure on the White House to repeal a federal biofuel rule.

API’s push comes as the House and Senate are holding hearings to discuss the biofuel-blending rule, which would require 36-billion gallons of renewable fuels with conventional gasoline by 2022.

The ads show a car mechanic, who warns that fuels with high ethanol concentration could damage vehicle engines and may be problematic for warranties.  The significant campaign was rolled about in radio, TV, print and online.

While API’s goal is to fully repeal the rule, it is unlikely to happen, but lowering the blend mandate could be a possibility. The biofuel industry is calling the ads misleading, arguing that API wants to maintain its monopoly on the fuel market.
 


Trending Video

CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.