Big Oil Launches Ad Campaign Against U.S. Biofuel Rule

Jul 16, 2013

Big Oil Launches Ad Campaign Against U.S. Biofuel Rule

By Amanda Brodhagen, Farms.com

The American Petroleum Institute (API) kicked-off an advertising campaign aimed at putting pressure on the White House to repeal a federal biofuel rule.

API’s push comes as the House and Senate are holding hearings to discuss the biofuel-blending rule, which would require 36-billion gallons of renewable fuels with conventional gasoline by 2022.

The ads show a car mechanic, who warns that fuels with high ethanol concentration could damage vehicle engines and may be problematic for warranties. The significant campaign was rolled about in radio, TV, print and online.

While API’s goal is to fully repeal the rule, it is unlikely to happen, but lowering the blend mandate could be a possibility. The biofuel industry is calling the ads misleading, arguing that API wants to maintain its monopoly on the fuel market.

Video: Wisconsin Corn and Soybean Weed Management Updates and Considerations for 2026 and Beyond

Dr. Rodrigo Werle, associate professor and extension weed scientist, UW–Madison, shares the latest updates and future considerations for corn and soybean weed management in Wisconsin. This presentation covers herbicide resistance trends in waterhemp, including newly confirmed cases of HPPD and S-metolachlor resistance, and emphasizes the importance of residual herbicides and strategic tank mixes for consistent control. Rodrigo also introduces upcoming technologies like Vyconic soybeans and new herbicide products, discusses integrated weed management strategies such as planting green with cover crops, and highlights practical recommendations for 2026 and beyond.

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