By Amanda Brodhagen, Farms.com
Formed in 2012, Cereals Canada announced that its headquarters will be located in Winnipeg, Manitoba.
In a news release Jan. 7, Cereals Canada chair Greg Porozni said Winnipeg was picked for strategic reasons, noting its access to Canadian cities and a number of U.S. locations important to the cereal industry.
Other factors in the decision making process included cost and proximity to other industry organizations, such as the Canadian International Grains Institute and the Canadian Grain Commission, which are also located in Winnipeg.
"A great deal of thought and consideration went into making this decision," said Porozni. “Through this process it became clear to us that Winnipeg will best serve the long term needs of the organization,” he said.
Cereals Canada will begin looking for office space for its new home, as well as search for a president who will lead the organization’s operations.