Farms.com Home   Ag Industry News

Meatless challenge action causes beef with Alberta producers

Meatless challenge action causes beef with Alberta producers

Environment Lethbridge suggested people eat less meat

By Diego Flammini
News Reporter
Farms.com

An Environment Lethbridge initiative to reduce greenhouse gas emissions has generated pushback from Alberta’s ranching community.

Environment Lethbridge’s Green Challenge encourages Albertans to perform five actions over the next 30 days, including going meatless one day per week.

“Meat production and consumption is one of the leading generators of greenhouse gas,” Environment Lethbridge’s website says. “It is responsible for 18 per cent of the planet’s greenhouse gases, such as methane and nitrous oxide.”

And the meatless challenge action has caused a beef with Alberta producers.

Alberta is home to nearly 42 per cent of all beef cattle in Canada, according to the 2016 Census of Agriculture. And cattle feeders contribute about $355 million to the provincial GDP, according to the Alberta Cattle Feeders’ Association.

So targeting an industry that’s synonymous with the province’s identity is concerning, says Doug Munton, owner of Benchmark Angus in Lethbridge.

“It’s a slap in the face to our farmers and ranchers in the area,” he told Global News yesterday. “I’m not saying be blind to the issue, but let’s not crucify people that are trying to make an honest living in an honest way. They are the best stewards of the land.”

Environment Lethbridge says going meatless will reduce greenhouse gases.

But Alberta’s beef organization dismisses that notion.

“It’s disappointing to see an organization such as Environment Lethbridge, with clearly good intentions, to make the misinformed suggestion that going meatless for one day a week will reduce people’s environmental impact substantially,” Rich Smith, executive director of Alberta Beef Producers, told Global News.

Environment Lethbridge’s other four challenge actions:

  •  reduce shower time
  • bring reusable bags to grocery stores
  • stop cars from idling
  •  unplug electronics

Trending Video

Funds Ditch Ag Commodities, Chase Stocks Amid an End to Middle East War, & Trade Deal Buzz

Video: Funds Ditch Ag Commodities, Chase Stocks Amid an End to Middle East War, & Trade Deal Buzz


The 12-day war between Iran-Israel came to an end sending crude oil futures plunging as the big fund speculators removed the war risk premium.

The weather risk premium in the Ag complex is sending corn, wheat and soybean futures lower on month-end selling ahead of the market moving USDA quarterly grain stocks and acreage reports on June 30th.

Instead, funds were chasing and sending tech stocks higher with the S&P 500/NASDAQ indexes setting new all-time record highs!

June 1 USDA Hogs and pigs report was slightly bearish while the U.S. $ Index traded to new contract lows as the de-dollarization that began in 2014 continues.

Feed in the form of soybean meal futures for livestock producers got cheaper, trading to new contract lows.

The Stats Canada seeded acreage update was bullish canola and wheat.