Farms.com Home   Ag Industry News

Meatless challenge action causes beef with Alberta producers

Meatless challenge action causes beef with Alberta producers

Environment Lethbridge suggested people eat less meat

By Diego Flammini
News Reporter
Farms.com

An Environment Lethbridge initiative to reduce greenhouse gas emissions has generated pushback from Alberta’s ranching community.

Environment Lethbridge’s Green Challenge encourages Albertans to perform five actions over the next 30 days, including going meatless one day per week.

“Meat production and consumption is one of the leading generators of greenhouse gas,” Environment Lethbridge’s website says. “It is responsible for 18 per cent of the planet’s greenhouse gases, such as methane and nitrous oxide.”

And the meatless challenge action has caused a beef with Alberta producers.

Alberta is home to nearly 42 per cent of all beef cattle in Canada, according to the 2016 Census of Agriculture. And cattle feeders contribute about $355 million to the provincial GDP, according to the Alberta Cattle Feeders’ Association.

So targeting an industry that’s synonymous with the province’s identity is concerning, says Doug Munton, owner of Benchmark Angus in Lethbridge.

“It’s a slap in the face to our farmers and ranchers in the area,” he told Global News yesterday. “I’m not saying be blind to the issue, but let’s not crucify people that are trying to make an honest living in an honest way. They are the best stewards of the land.”

Environment Lethbridge says going meatless will reduce greenhouse gases.

But Alberta’s beef organization dismisses that notion.

“It’s disappointing to see an organization such as Environment Lethbridge, with clearly good intentions, to make the misinformed suggestion that going meatless for one day a week will reduce people’s environmental impact substantially,” Rich Smith, executive director of Alberta Beef Producers, told Global News.

Environment Lethbridge’s other four challenge actions:

  •  reduce shower time
  • bring reusable bags to grocery stores
  • stop cars from idling
  •  unplug electronics

Trending Video

What Does 20 MILLION Hogs a Year Look Like?

Video: What Does 20 MILLION Hogs a Year Look Like?


?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.