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New veal app developed by Farms.com and VFO

App is available on Apple, Android and Blackberry devices

By Diego Flammini, Farms.com

In an effort to give veal farmers in Ontario the latest news and market information, Veal Farmers of Ontario (VFO) and Farms.com worked together to develop a new app available on Apple, Android and Blackberry platforms

Veal Market Report is designed to assist veal farmers with monitoring market prices across the province. Features of the app include weekly market reports based on live sales as well as the Farms.com news feed, which allows farmers to keep up with the latest news in the agriculture industry.

“Veal Farmers of Ontario understands the importance of timely access to market information,” said Kendra Keels, VFO’s Director, Producer and Industry Development in a press release.  “Producers have been using the Veal Market Report to make business decisions since 1996. This new app is a tool to help producers utilize technology for on-the-go business management, allowing for critical decisions to be made with the most current information.”

A second phase of Veal Market Report, scheduled for a future release, will include interactive graphs, allowing farmers to see the market fluctuation and trends.

Veal is an integral part of Ontario’s economy as it has an annual farm gate of about $110 million and an economic impact of $450 million on the province’s economy.

When it comes to veal production across Canada, Ontario and Quebec combined produce nearly 97%.

The app can be downloaded from iTunes and Google Play. Users of the Blackberry Z30 are encouraged to contact VFO directly for the app.

For a list of other mobile apps related to agriculture, visit the Farms.com applications page.


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