National webinar shares findings on economic innovation and sector impacts
Swine Innovation Porc will host a national webinar on February 18 at 11:00 a.m. Eastern Time to present the findings of its latest Impact Assessment on pork research in Canada. The event will focus on how research investments have shaped economic performance, innovation, and overall strength across the Canadian pork sector.
The webinar, titled From Research to Results Measuring the Impact of Pork Research in Canada, will feature the authors of the assessment. They will present key findings and explain what the results mean for producers, processors, industry leaders, and policymakers. The discussion is designed to help stakeholders better understand the value of research at a time when the pork sector is facing rising costs and ongoing market pressures.
The Impact Assessment reviews how research funding has supported productivity, competitiveness, and long-term resilience throughout the pork value chain. It provides clear evidence showing how research outcomes move from theory to real benefits on farms and in processing facilities. The findings are also intended to guide future decisions on research priorities and funding.
“Producers are facing unprecedented pressures, and understanding the real value of research has never been more important,” said Daniel Ramage, General Manager of Swine Innovation Porc. “This assessment provides clear, data-driven evidence of how research investments translate into tangible outcomes for the pork sector, and this webinar is an opportunity to share those insights directly with industry stakeholders.”
The webinar will also explore how coordinated, industry-led research can help the sector respond to current challenges while preparing for future growth. Speakers will highlight the importance of national coordination to ensure research dollars are used where they deliver the greatest value for the entire pork sector.
“This work reinforces the importance of strategic, nationally coordinated research investment,” said Mark Ferguson, Chair of Swine Innovation Porc. “By measuring impact and learning from past investments, we can ensure that research dollars are focused where they deliver the greatest value for producers and processors across Canada.”
The session will include formal presentations followed by a moderated discussion, allowing participants to gain a clearer understanding of the findings and their implications. A live French translation will be available to ensure accessibility for participants across Canada. This webinar aims to strengthen awareness of the role research plays in supporting a stable and successful pork industry. Click on the link to register.
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