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11th Annual Dealership Minds Summit to Focus on Absorption

The editors of Farm Equipment magazine announced that the 2025 Dealership Minds Summit will be heading to Iowa City, Iowa., on July 29-30, 2025, for the 11th annual gathering of top farm equipment dealerships from around North America.

The annual Dealership Minds Summit is a dealer-only event that features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give attendees authoritative strategies from the most progressive minds at farm equipment dealers. Based on previous attendee feedback and the guidance of the Farm Equipment editorial advisory board and the Dealership of the Year Alumni Group, this year’s Dealership Minds Summit will center on a theme of absorption.

“The parts and service business is THE lifeblood of every farm equipment dealership. With new equipment unit sales expected to lag in 2025, the strength of a laser-focused parts and service business will never be more important to your operation.” says Farm Equipment Executive Editor, Kim Schmidt. “That’s why Farm Equipment’s Advisory Boards stressed the paramount need for a focused forum for ag machinery dealers to share and learn key strategies and tactics to optimize their aftermarket operations — and protect every fractional percent of margin that’ll be necessary to ride out the rough seas ahead for new wholegoods sales.”

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Overview of Massey Ferguson's DM Series Triple Mowers

Video: Overview of Massey Ferguson's DM Series Triple Mowers


Lucas Dickerson with Massey Ferguson provides an overview of its DM Series Triple Mower, a high-performance mowing solution designed for efficiency, durability, and versatility in hay and forage operations.

This model features an overall working width of 32 feet, with a 12-foot front mower, allowing operators to cover more acres in less time. Built for productivity, it combines proven cutting technology with operator-focused innovations to ensure consistent, high-quality results in every field.

Key features:
>> RazorEdge Cutter Bar is shared with Massey Ferguson’s pull-type mowers for part commonality—farmers can use the same knives, turtles, and components across multiple machines.
>> Herringbone steel-on-steel conditioning rolls provide an industry-exclusive feature that delivers optimal crop crimping performance across a variety of forages.
>> Available with or without ISOBUS capability to accommodate different tractor configurations and customer needs.
>> Front and rear mower suspension provides a smooth ride and consistent cut, while ISOBUS-equipped units allow on-the-go suspension adjustments for better ground following.
>> Simplified part interchangeability means less downtime and lower ownership costs.