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Biosecurity Alert: Avian Influenza (HPAI) Detected in Commercial Poultry

By GINO LORENZONI

Highly Pathogenic Avian Influenza (HPAI) is a devastating poultry disease. When infected, most poultry die and if they do not die, they become seriously ill. The natural reservoir for HPAI is migratory waterfowl. Unlike poultry, when waterfowl are infected with HPAI they do not always develop symptoms. In other words, infected waterfowl continue traveling from state to state during the migratory period. It is via migration that waterfowl contaminated with the HPAI virus have already arrived in the United States from other parts of the world.

Indeed, surveillance services have confirmed that HPAI contaminated waterfowl have been detected in Maryland, Virginia, South Carolina, and North Carolina. In addition, the HPAI virus has been detected in one commercial turkey farm in Indiana (confirmed on 02/09/2022). The presence of the virus in the environment poses an imminent risk for poultry.

Via this communication, the Penn State Poultry Extension Team urges poultry owners (commercial and backyard) to increase their biosecurity measures. Please consider that the HPAI virus can remain viable in the fecal matter of contaminated wild birds for weeks during the cold season. If you come in contact with contaminated fecal matter, the virus can easily attach to shoes and clothes, ending up on your poultry farm.

In addition to your regular biosecurity plan, make sure to follow these recommendations:

keep poultry away from wild birds (ideally keep poultry inside buildings until the virus is no longer detected in wild birds), clean any feed spillages that may have occurred to discourage the presence of wild birds on your premises, use dedicated clothing and footwear to service your poultry, and keep visitors to a minimum.

Source : psu.edu

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.