Taking on the role of Eastern Product Specialist at FP Genetics felt like a natural fit — mostly because it centres on something I’ve always valued: honest conversations and practical support.
At the end of the day, this job is about showing up. Being in the field, in the retail, and in the middle of real conversations. It’s about understanding what’s actually happening on the ground and working through it with people.
When I walk into a retail for the first time, I’m not there to lead with product. I start by listening. What’s being grown? What’s working? Where are things getting complicated? There’s always time to talk about varieties — but that only matters if it connects back to what someone is dealing with day to day.
That approach has been especially important because this role is still fairly new in the cereals space. Most retailers are used to seeing crop protection or canola reps. Cereals haven’t always had that same presence, so there’s a bit more groundwork involved — more conversations, more time spent getting to know people. But that’s also where the value is built.
I try to be a steady point of support. If something doesn’t look right in the field, if there’s a question about a variety, or if someone just wants to talk through a situation, I want to be the person they call. Not because I’ll always have the answer right away, but because I’ll take the time to work through it with them.
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