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Cameras: another option for pork producers’ technology tool kits

Cameras are all around us. Phones, iPads, computers, Ring doorbells, all have become a part of our everyday lives and it’s difficult to imagine life without them. One Iowa State University faculty member is looking at how cameras in hog barns can help producers recognize sickness and behavior changes.

Joshua Peschel, associate professor in agricultural and biosystems engineering, is conducting research on cyber-agricultural systems that could assist farmers. He said consistent, reliable, accurate, and cost-effective health and behavior understanding of pigs is one of the biggest challenges faced by the swine industry today.

“My research emerges from the critical need for new and innovative tools that expand precision livestock farming for production-scale swine operations,” he said. “My students and I create new technologies, data sets, and computational models for sensing and sensemaking. In other words, we come up with new data sets, using only video, to better manage pigs.”

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.