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Can You Take Me Higher

Creed’s song Higher, with its chorus “can you take me higher,” came to mind when learning of the latest increase in farmland values from the Federal Reserve Bank of Kansas City. Despite many headwinds, farmland values continue to answer Creed’s question with an emphatic “yes”. The latest evidence comes from a survey of commercial bankers by the Kansas City Federal Reserve Bank. Bank economists Cortney Cowley, Jannety Mosely, and Ty Kreitman report bankers in the Tenth District (Nebraska, western Missouri, Kansas, Oklahoma, Colorado, Wyoming, and northern New Mexico) indicated the value for non-irrigated land rose 11 percent in the fourth quarter of 2023 compared to 2022. Values on irrigated and pasture ground exceeded 2022 levels by 7 percent. The increases on non-irrigated and irrigated land in Nebraska were the highest in the district, up 15 percent and 9 percent, respectively. Pasture ground in Nebraska was up 3 percent. 

The growth in land values came despite lower commodity prices, higher interest rates, and reports of financial strain among producers.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.