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Canadian dairy plant becomes unlikely symbol of defiance for Ukrainian farmers

The cows on Lyuba Pastushok's farm are like her "cheeky children," she explained in Ukrainian as she walked among her growing herd, gently cooing to them and softly petting their heads.

A few years ago there were only five cows on her small family operation in Holoskovychi, a rural community an hour and a half east of the nearest city of Lviv, in western Ukraine.

Now she tends to 25 cows, six of which she bought after Russian forces invaded the country. 

Wrapped up against the cold with a kerchief tied over her head, the Ukrainian matriarch pointed out each by name, her voice full of motherly pride.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.