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Canadian dairy plant becomes unlikely symbol of defiance for Ukrainian farmers

The cows on Lyuba Pastushok's farm are like her "cheeky children," she explained in Ukrainian as she walked among her growing herd, gently cooing to them and softly petting their heads.

A few years ago there were only five cows on her small family operation in Holoskovychi, a rural community an hour and a half east of the nearest city of Lviv, in western Ukraine.

Now she tends to 25 cows, six of which she bought after Russian forces invaded the country. 

Wrapped up against the cold with a kerchief tied over her head, the Ukrainian matriarch pointed out each by name, her voice full of motherly pride.

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.