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Clearing Up Confusion Between Organic and Regenerative Farming Could Boost Green Agriculture

Clearing Up Confusion Between Organic and Regenerative Farming Could Boost Green Agriculture

Making the benefits of different types of farming plain for the public could provide better protection for the British countryside, according to a new study. Led by a team at the University of Reading, the research says greater education about sustainable agriculture in the UK is needed in order to support farmers.

This includes clearing up the confusion between "organic" and "regenerative" farming, something that has troubled farm owner and TV presenter Jeremy Clarkson on his Amazon Prime show Clarkson's Farm.

The concept of regenerative farming is gaining support with many farmers, scientists and retailers. This includes Waitrose & Partners, which in May launched a major new plan to adopt regenerative farming schemes for its whole food range, with the support of University of Reading experts.

Dr. Tom Staton, who led the , said, "There's a lot of buzz around regenerative farming, but it's crucial to understand that 'organic' is a legally protected term. This means consumers can trust that  meets specific standards, particularly regarding pesticide and manufactured fertilizer use.

"We're not knocking regenerative farming, which helps improve the health of British soil and boosts biodiversity. Regenerative farming is not regulated, however, and if we want to see real change in our food system, we need to support approaches with clear, enforceable standards."

Changing attitudes

Published today, 28 August, in Nature Communications Earth and Environment, the study used an innovative modeling approach to map out the complex web of factors influencing and hindering the uptake of organic farming in the UK. By tapping into the expertise of 18 farming experts, the researchers created a "mental model" of 55 factors driving organic adoption.

The results revealed that farmers are less concerned about the cost of growing organic veg or a lack of subsidies from the government—instead, it is the lack of long-term thinking from shoppers, landowners and policymakers about the benefits of sustainable farming that is preventing an organic revolution.

The study indicates that if people shift their priorities from purchasing cheaper, imported food to valuing quality and sustainability, it could create a more favorable environment for organic farming. This might mean being willing to pay a little bit more for food, but with a better understanding of where that extra cost goes—into soil health, biodiversity, and more sustainable farming practices associated with .

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Independent Seed, National Impact | On The Brink: Episode 9

Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.