Case IH New Holland and STEYR tractors earn global design honors
CNH has achieved a major success at the 2026 Red Dot Design Awards by winning top honors for three tractors across its global brands, Case IH New Holland and STEYR. The Red Dot Design Awards are among the most respected design competitions in the world, recognizing products that deliver high quality innovation and usability.
“When design works seamlessly for our customers, it elevates both performance and pride of ownership,” said Lisa Jackson, Head of Design and UX at CNH. "This recognition across multiple designs reflects our commitment to creating machines where distinctive, thoughtful design goes hand-in-hand with real-world value for farmers.”
The winning tractor models includes:
Each model was honored for combining strong performance with a thoughtful design that supports farmers during everyday operations.
The Case IH Puma series stood out for its improved cab environment built to support long working hours. The tractor features easier cab access for better interior layout for increased storage and modern cab displays. Exterior updates such as improved lighting and a redesigned hood help enhance visibility and safety in the field.
The New Holland T7 Standard Wheelbase was recognized for its compact size dynamic appearance and practical features. The tractor improves visibility of maneuverability and operator comfort while introducing New Holland’s new Dynamic Blue color.
Functional design elements such as LED lighting and refined rear styling combine visual appeal with everyday farm productivity.
The STEYR Cervus CVT earned recognition as the brand’s first tractor offering more than 400 horsepower. Despite its high power output the tractor maintains compact dimensions for flexibility across many farming tasks. It includes advanced lighting, easy service access, and a modern design with the STEYR logo integrated into the rear lights.
These awards highlight CNH’s strong focus on customer-driven design innovation and practical value. By combining comfort efficiency and smart engineering, CNH continues to support farmers with reliable and well-designed agricultural equipment that meets modern farming needs.
Photo: AFS Connect Puma Series; Photo Credit: Case IH