Consumers buy local to support farms, study says

Aug 19, 2022

HALIFAX— Local food enjoys popular sentiment in Canada but not at the cash register. While consumers say they want to buy local most of the time, few Canadians actually do so when grocery shopping or eating at a restaurant. This was confirmed in a recent survey conducted by the Agri-Food Analytics Lab at Dalhousie University in partnership with Angus Reid.

Very few Canadians believe local foods are better products, and only 5% of Canadians believe local foods are cheaper. Rather, the new survey found that respondents buy local food to support farmers and the economy, in that order. Supporting environmental sustainability was the third most popular reason for buying local food.

“I think the image of local food products needs work. It’s almost as if Canadians just want to do farmers and agri-food companies a favour while purchasing,” observed Dr. Sylvain Charlebois, Director of the Agri-Food Analytics Lab. “Canadians clearly don’t see how local foods can provide benefits to them directly.”

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Video: Winter Canola Trial in Mississippi | Can It Work for Double Cropping? | Pioneer Agronomy

Can winter canola open new opportunities for growers in the Mid-South? In this agronomy update from Noxubee County, Mississippi, Pioneer agronomist Gus Eifling shares an early look at a first-year winter canola trial and what farmers are learning from the field.

Planted in late October on 30-inch rows, the crop is now entering the bloom stage and progressing quickly. In this video, we walk through current field conditions, fertility management, and how timing could make this crop a valuable option for double-cropping soybeans or cotton.

If harvest timing lines up with early May, growers may be able to transition directly into another crop during ideal planting windows. Ongoing field trials will help determine whether canola could become a viable rotational option for the region.

Watch for:

How winter canola is performing in its first season in this Mississippi field

Why growers chose 30-inch rows for this trial

What the crop looks like as it moves from bolting into bloom

Fertility strategy, including nitrogen and sulfur applications

How canola harvest timing could enable double-cropping with soybeans or cotton

Upcoming trials comparing soybeans after canola vs. traditional planting

As more growers look for ways to maximize acres and diversify rotations, experiments like this help determine what new crops might fit into existing systems.