CULT Food Science CEO to Serve on Canada's Food Supply Council

May 17, 2022

an innovative investment platform with an exclusive focus on cellular agriculture that is advancing the development of novel technologies to provide a sustainable, environmental, and ethical solution to the global factory farming and aquaculture crises, is pleased to announce that its Chief Executive Officer, Lejjy Gafour, has been invited by the Canadian Chamber of Commerce (the "CCC") to join the Food Supply Council (the "Council"). Launching in June of 2022, the Council is an invitation-only group that was created to bring together businesses and non-government organizations and will consist of a maximum of 25 food industry leaders from across Canada.

The CCC intends for the Council to build on the undertakings of Canada's FoodLink ("FoodLink") and address the connections between agriculture, production, inputs, value-added services and transport that keep Canadians and the rest of the world fed. The CCC expects the Council to develop innovative ideas to meet consumer demand and address the global supply challenges, all while focusing on how Canada can be a part of the solution to the current food crisis.

The Council's members have been asked to commit 20 hours of their time over the course of the year and attend one meeting per month, on average, either in-person or virtually. There are currently 11 other confirmed members of the Council.

FoodLink is an initiative, also created by the CCC, that focuses on the challenges faced by the Canadian agriculture industry including but not limited to sustainability, innovation, workforce upskilling, increasing exports, and digitization.

The goals of FoodLink are to strengthen the Canadian agriculture systems, renew leadership and support Canadian growers, ranchers, supplies, manufacturers and innovative agriculture thinkers.1 The Council will endeavour to build upon the work that FoodLink has done thus far. More information about FoodLink can be found at:

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.