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DFO’S NEW MILKUP CAMPAIGN: #HOMECOURTDUNKOFF

During social distancing, people are finding creative ways to play basketball—dunking laundry, dishes, mini-hoops—anything to keep the game alive.
 
With basketball coming back after being postponed due to the pandemic, fans everywhere are excited to watch their favourite stars dunk again.
 
To celebrate the return, Dairy Farmers of Ontario (DFO) is encouraging Ontarians to dunk the original way: with milk and cookies.
 
As part of our MilkUP youth sports program, the #HomeCourtDunkoff campaign launched on July 28, 2020, with a TikTok video challenge. Through a partnership with Raptors announcer Jack Armstong, we’ve created a play-by-play soundtrack for fans to use over the dunks.
 
The campaign continues through summer and ends in October.
Source : DFO

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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