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DFO’S NEW MILKUP CAMPAIGN: #HOMECOURTDUNKOFF

During social distancing, people are finding creative ways to play basketball—dunking laundry, dishes, mini-hoops—anything to keep the game alive.
 
With basketball coming back after being postponed due to the pandemic, fans everywhere are excited to watch their favourite stars dunk again.
 
To celebrate the return, Dairy Farmers of Ontario (DFO) is encouraging Ontarians to dunk the original way: with milk and cookies.
 
As part of our MilkUP youth sports program, the #HomeCourtDunkoff campaign launched on July 28, 2020, with a TikTok video challenge. Through a partnership with Raptors announcer Jack Armstong, we’ve created a play-by-play soundtrack for fans to use over the dunks.
 
The campaign continues through summer and ends in October.
Source : DFO

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Building a Responsible, Resilient Pork Supply Chain

Video: Building a Responsible, Resilient Pork Supply Chain

From farm to fork, today’s food supply chain depends on a transparent, resilient and responsible pork supply chain. The We Care® platform and the Pork Cares Farm Impact Report are designed to support what the food industry supply chain expects from its pork partners: strong animal care, food safety, worker safety, environmental stewardship and sustainability. These programs also help build and maintain trust in the communities where pigs are raised.