DFO unveils Moo’seum by MilkUP to promote dairy in fresh, modern way

Jun 16, 2023

It is well-known that Gen Zs love the arts—both as a way of seeing the world and as a means of self expression. DFO is excited to create an interactive (and delicious) art-filled world for them to explore the many ways dairy, the ultimate moos, has shaped culture. Inside Moo’seum, Gen Zs will be able experience dairy in fresh, modern ways.

With help from local artists and makers, Moo’seum will merge Gen Zs love of in-real-life events, food, and art to create a space that’s part art gallery, part museum, part cool cafe. Guests will see exclusive milk-themed works from their favourite artists, enjoy snacks from their favourite local hotspots, and have the opportunity to participate in’ surprise and delight’ special programming throughout the month.

Moo’seum is post-to-pay, meaning guests will have to follow MilkUp on Instagram or TikTok to enter and will need to post something from inside the experience to exit with their dairyinspired merch and treats. This helps encourage engagement, spreads the world online, and prompts dairy-forward conversations among our Gen Z audience. The gift shop is created in the style of a museum gift shop (think MoMa or the Tate), with items made in collaboration with Moo’seum artists.

Source : New Milk

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.