Eis Implement Announces Acquisition by Riesterer & Schnell

Jan 23, 2025

Eis Implement, a third-generation, family-owned John Deere dealership serving the Manitowoc area since 1946 and the 2024 Farm Equipment Dealership of the Year, announced it is being acquired by Riesterer & Schnell, another family-owned John Deere dealership with deep roots in Wisconsin since 1931. This partnership brings together two longstanding leaders in agricultural, residential and commercial equipment solutions, further strengthening their commitment to customers, employees, and communities.

Chris and Jon Eis, the current owners of Eis Implement, shared their perspective on this transition:

"Our focus has always been on treating our customers and employees the way we would want to be treated. This philosophy has built lasting relationships and fostered a loyal and hardworking team. We are confident that Riesterer & Schnell, with their similar values and dedication to Wisconsin communities, is the perfect fit to continue and enhance what we’ve built over the years."

Source : Farm Equipment

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.