A professor at Dalhousie University is weighing in on Manitoba's recently announced sustainable protein strategy (Manitoba Protein Advantage).
The strategy will focus future efforts and encourage leadership and industry collaboration to make Manitoba North America’s protein supplier of choice.
Dr. Sylvain Charlebois spoke at the Manitoba Protein Summit held last week in Winnipeg.
"What I've seen across the country are strategies really focusing on primary production and ministries," he said. "Whether it's federally or provincially, that are really focusing on the needs of farmers, and of course that's important, but to actually make an entire sector successful, you really need to have a comprehensive approach, a value chain approach from farm to fork. That's what I saw in the strategy."
Charlebois did have one criticism about the strategy.
"The one thing that I think was missing is how you communicate that to the rest of the world," he said. "I didn't see a communication strategy and I think that stakeholders in the room will need to think about that."Click here to see more...