Here's Why the Swine Health Information Center Needs Your Help

Dec 12, 2022

The Swine Health Information Center (SHIC) wants your input.

As SHIC prepares to develop its 2023 Plan of Work, it seeks broad industry input to help guide activities in the coming year.

"Input may include topic areas, research priorities and identified industry needs in which SHIC should focus efforts, such as an emerging swine disease or an emerging swine health issue. Rather than restricting efforts of the Center, the Plan of Work provides a roadmap for the next year but remains flexible, allowing SHIC to react to issues of the industry as they occur in real-time while staying true to the organization’s mission," SHIC said in its December newsletter.

The mission of SHIC is to protect and enhance the health of the U.S. swine herd through coordinated global disease monitoring, targeted research investments that minimize the impact of future disease threats and analysis of swine health data. That's why the broader pork industry is encouraged and invited to be a part of SHIC's next plan of work.

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.