Husqvarna Announces 'Smartest Summer Job' Campaign

Husqvarna, a division of the world's largest producer of outdoor power products and lawn care equipment and the world leader in robotic mowing, has announced its Smartest Summer Job campaign. To showcase how easy it is to get a perfectly mowed lawn with Husqvarna's Automower robotic lawn mower, Husqvarna will select two college students to serve as Managers of Chilling, a role in which they sit in a lawn chair at Zoo Miami and watch the robotic mower do all the work. As brand representatives, they will engage with passersby and on social media to share the key benefits of Automower, such as a better lawn and more free time.

"For Smartest Summer Job, we are looking for candidates who know how to work smarter, not harder," says Michelle Sordi, Senior Director of Marketing for Husqvarna North America. "Automower is already keeping more than 1.5 million lawns around the world perfectly mowed at all times, and we're excited to show people exactly what it can do. We're offering candidates the chance to become experts in robotics so they can share this message while they hang out with Automower."

The Managers of Chilling will be responsible for supervising the Automower for 10 days, documenting its progress via their personal social media channels and Husqvarna's social media channels. Smartest Summer Job will run from July 15, 2019 to July 24, 2019, which includes travel days to and from Zoo Miami.