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Innovating to Help with the Growing Demand for Canola

With spring just around the corner, I’m getting excited as I get more calls about the start of seeding season. Spring is a season of renewal with new plants sprouting out of the ground. With a warmer tinge to the air, it has us thinking about the future, including all the innovations our SeedMaster team has on the horizon.

Traditionally the SeedMaster double knife opener system has worked really well in a lot of soil types. But there are customers who don’t want a double knife, there’s specific pockets of soil types where maybe a double knife doesn’t work as well. So, we’re working on some different options on the opener line to be able to expand our reach and expand our offering for our dealers to go to different customers that aren’t using a double knife system.

Our SR drill has been a popular product, when it hit the commercial market, it sold out. We bumped the order number up for it this year, but that doesn’t mean we’re just sitting there waiting for this design to become outdated. We’re looking at ways to bring that single rank technology to the market. We will be expanding it to different market areas and reacting to the different demands that we’re hearing from customers.

One of the products that excites me the most is the developments we’re making on our air cart. I’ll admit the air cart has fallen behind in recent years but that just means it was time for an update. There’s still lots of nice features on it, like hydraulic lids, conveyors, and sectional control, but there’s other companies in the marketplace that have brought some new technology to the fields. So, we’re working on adding some of those new features to our air cart. Incorporating our Ultra Pro II metering system, the best canola metering system on the market, is a continued priority in our air cart development.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."