--Grocery shoppers can now scan A Greener World’s QR codes for a virtual visit to the farm--
-A Greener World (AGW)
, the nonprofit home of North America's leading food labels, is launching a new traceability program for its certified farms and products.
Using smartphone technology, A Greener World's QR code program will allow consumers to scan a QR code on a product package and read the farm's online profile, featuring pictures, farm and product information, as well as details on how to connect with the farm on social media.
AGW's QR codes provide information about certified farms and products
A Greener World's QR code program will roll out in select markets in Fall of 2017, beginning with Central Grazing Company (Lawrence, KS), Hawaii Lowline Cattle Co. (Honokaa, Hawaii), Home Farm Foods (Culver, OR), Pure Eire Dairy (Othello, WA), Schwoerer Acres (Black Earth, WI) and Serendipity Farms (Wolverine, MI).
Building on the success of A Greener World's online directory, which helps consumers find suppliers of high-welfare, pasture-raised meat, dairy and eggs from independent farms across the U.S. and Canada, A Greener World developed the QR program as a service to farmers and consumers who seek further transparency in the food system.
As interest in sustainability grows, so too has a proliferation of food labels making green promises. Research reveals that label claims like "natural," "chemical free" or "free range" continue to mislead millions of consumers. In most cases these terms mean very little, with minimal legal definition or enforcement; and even where a label claim is legally defined, most do not require on-farm auditing. Third-party certification, as offered by A Greener World, is widely regarded as the best guarantee that the practices on the farm match the claims on the label.
AGW Executive Director and Supply Chain Development Specialist Andrew Gunther says,
"Thanks to the inspiring level of engagement among today's consumers, many are discovering that most of the food labels we use to make shopping decisions don't match their expectations. This is where we stand apart: In a marketplace crowded with misinformation and greenwashing, A Greener World's trusted third-party certifications deliver real transparency for farmers and consumers. This QR technology democratizes traceability and helps give consumers reliable information about where their food comes from and how it was produced."
A Greener World is a nonprofit dedicated to supporting farmers and informing consumers. AGW's growing family of trusted and transparent certifications includes Certified Animal Welfare Approved by AGW and its optional additional accreditations, Certified Grassfed by AGW and Certified Non-GMO by AGW. In addition to free farm certification and services for certified farmers, A Greener World offers a number of resources to consumers wishing to learn more about their food. A Greener World's recently updated guide, Food Labels Exposed (available for free download), defines and clarifies over 100 of the most common label claims.