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New campaign urges the federal government to defend Canada’s meat standards

Cattle and meat groups are asking Members of Parliament to defend Canada’s scientific standard when it comes to allowing the United Kingdon into the Comprehensive Progressive Agreement for Trans-Pacific Partnership (CPTPP).

The U.K. does not recognize the safety of Canada’s meat processing and food production systems so British authorities will not permit imports of Canadian beef or pork.

The Canadian Cattle Association, Canadian Meat Council, and National Cattle Feeders’ Association launched “Say No to A Bad Deal” campaign to stand up for science-based trade standards.

In July, the federal government announced the UK was accepted into CPTPP. However, the meat groups want the move delayed until a deal can be negotiated between the two countries regarding treatment of Canadian meat products.

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World Without Cows - Official Trailer

Video: World Without Cows - Official Trailer


In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.