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New campaign urges the federal government to defend Canada’s meat standards

Cattle and meat groups are asking Members of Parliament to defend Canada’s scientific standard when it comes to allowing the United Kingdon into the Comprehensive Progressive Agreement for Trans-Pacific Partnership (CPTPP).

The U.K. does not recognize the safety of Canada’s meat processing and food production systems so British authorities will not permit imports of Canadian beef or pork.

The Canadian Cattle Association, Canadian Meat Council, and National Cattle Feeders’ Association launched “Say No to A Bad Deal” campaign to stand up for science-based trade standards.

In July, the federal government announced the UK was accepted into CPTPP. However, the meat groups want the move delayed until a deal can be negotiated between the two countries regarding treatment of Canadian meat products.

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Genetics vs Genomics in Swine - Dr. Max Rothschild

Video: Genetics vs Genomics in Swine - Dr. Max Rothschild



In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.