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NEW CAMPAIGN URGES THE FEDERAL GOVERNMENT TO DEFEND SCIENCE-BASED TRADE STANDARDS

Today, the Canadian Cattle Association, Canadian Meat Council, and National Cattle Feeders’ Association are publicly launching our campaign “Say No to A Bad Deal” to stand up for science-based trade standards.

In July, the Government of Canada announced the accession of the United Kingdom (UK) to the Comprehensive Progressive Agreement for Trans-Pacific Partnership (CPTPP). The campaign seeks to implore the Federal Government to delay approving the UK’s acceptance to the CPTPP until a fair deal is negotiated between Canada and the UK.

Canadian meat is currently severely disadvantaged in the interim agreement with the UK as technical, non-tariff trade barriers have resulted in Canada being unable to access the UK market, while the UK enjoys unfettered access into the Canadian market. The proposed agreement will see the UK exporting over $50 million of their meat producers into the Canadian market, while Canada will be unable to export any meat products into their market.

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Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

Video: Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

In this episode of The Swine it Podcast Show, Dr. Jordan Gebhardt from Kansas State University and Matt Einarson from SAM Nutrition explore how academic–industry partnerships are driving innovation in swine nutrition. They share how collaborations support graduate training, create credibility, and translate research into practical strategies for producers. Discover real trial outcomes, sustainability initiatives, and why bridging science with industry is essential for the future. Listen now on all major platforms!

"The partnership with universities allows research to stay current, answering real questions that nutritionists and producers are asking today." - Dr. Jordan Gebhardt

Meet the guest: Dr. Jordan Gebhardt / jordan-gebhardt-9a6b4b120 , Associate Professor of Swine Production at Kansas State University, combines expertise in veterinary medicine and applied swine nutrition to improve herd health and productivity through research and student training. Matt Einarson / matt-einarson-7a00a123 , Vice President of Sales and Business Development North America at SAM Nutrition, brings more than two decades of leadership in global agribusiness, specializing in strategy, market development, and feed innovation.