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New pork research barn called a ‘game changer’

A new $20-million facility is expected to make Ontario a leader in cutting-edge swine research.

“Our industry is poised to undergo significant transformations driven by advancements in technology, changing consumer preferences, sustainability goals, as well as global economic forces,” said John de Bruyn, Ontario Pork chair, at the centre’s grand opening. “The industry’s ability to adapt and innovate will play a crucial role in keeping us competitive in the world market.”

The Ontario Swine Research Centre officially opened Aug. 24 and is part of a cluster of new livestock research facilities at the University of Guelph’s Elora Research Station, including new beef, dairy and swine facilities. A new poultry facility has also been announced.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.