New pork research barn called a ‘game changer’

Sep 27, 2023

A new $20-million facility is expected to make Ontario a leader in cutting-edge swine research.

“Our industry is poised to undergo significant transformations driven by advancements in technology, changing consumer preferences, sustainability goals, as well as global economic forces,” said John de Bruyn, Ontario Pork chair, at the centre’s grand opening. “The industry’s ability to adapt and innovate will play a crucial role in keeping us competitive in the world market.”

The Ontario Swine Research Centre officially opened Aug. 24 and is part of a cluster of new livestock research facilities at the University of Guelph’s Elora Research Station, including new beef, dairy and swine facilities. A new poultry facility has also been announced.

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Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.