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Norm Dueck Joins A & L Laboratories as Agronomy and Business Development Representative

 
A&L Canada Laboratories Inc., an innovative leader in agricultural services and technologies, is pleased to announce Norm Dueck will represent the company as Agronomy and Business Development Representative for the British Columbia market.
 
Mr. Dueck has over 20 years of agronomy and business experience in the agricultural industry working in both ag retail and consulting settings. Norm is CCA certified from Olds College and received agronomy training from the University of Saskatchewan. Norm’s agronomy and business background makes him ideally suited to support the clients of A & L Canada Laboratories.  
 
A & L Canada is at the threshold of launching several new products to support growth and sustainability of the agricultural industry. I look forward to having Norm support our team to bring this next wave of novel services and technologies to our customers.” said Greg Patterson, CEO and founder of A & L Canada Laboratories.
 

Trending Video

Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.