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Norm Dueck Joins A & L Laboratories as Agronomy and Business Development Representative

 
A&L Canada Laboratories Inc., an innovative leader in agricultural services and technologies, is pleased to announce Norm Dueck will represent the company as Agronomy and Business Development Representative for the British Columbia market.
 
Mr. Dueck has over 20 years of agronomy and business experience in the agricultural industry working in both ag retail and consulting settings. Norm is CCA certified from Olds College and received agronomy training from the University of Saskatchewan. Norm’s agronomy and business background makes him ideally suited to support the clients of A & L Canada Laboratories.  
 
A & L Canada is at the threshold of launching several new products to support growth and sustainability of the agricultural industry. I look forward to having Norm support our team to bring this next wave of novel services and technologies to our customers.” said Greg Patterson, CEO and founder of A & L Canada Laboratories.
 

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Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.