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Norm Dueck Joins A & L Laboratories as Agronomy and Business Development Representative

 
A&L Canada Laboratories Inc., an innovative leader in agricultural services and technologies, is pleased to announce Norm Dueck will represent the company as Agronomy and Business Development Representative for the British Columbia market.
 
Mr. Dueck has over 20 years of agronomy and business experience in the agricultural industry working in both ag retail and consulting settings. Norm is CCA certified from Olds College and received agronomy training from the University of Saskatchewan. Norm’s agronomy and business background makes him ideally suited to support the clients of A & L Canada Laboratories.  
 
A & L Canada is at the threshold of launching several new products to support growth and sustainability of the agricultural industry. I look forward to having Norm support our team to bring this next wave of novel services and technologies to our customers.” said Greg Patterson, CEO and founder of A & L Canada Laboratories.
 

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2026 AFSC Women in Ag Winner | Beth Cash, The Promoter

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Beth Cash has championed women in agriculture through entrepreneurship, economic development and community leadership in southeastern Alberta. Her work continues to amplify women’s voices across the industry.

The Promoter champions agriculture by expanding practical knowledge and skills in key areas, using their own experiences to empower Albertans from diverse backgrounds. By raising awareness and facilitating learning opportunities to address barriers women face in the industry, they go above and beyond to engage a wide audience and advocate for women in agriculture.