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Norm Dueck Joins A & L Laboratories as Agronomy and Business Development Representative

 
A&L Canada Laboratories Inc., an innovative leader in agricultural services and technologies, is pleased to announce Norm Dueck will represent the company as Agronomy and Business Development Representative for the British Columbia market.
 
Mr. Dueck has over 20 years of agronomy and business experience in the agricultural industry working in both ag retail and consulting settings. Norm is CCA certified from Olds College and received agronomy training from the University of Saskatchewan. Norm’s agronomy and business background makes him ideally suited to support the clients of A & L Canada Laboratories.  
 
A & L Canada is at the threshold of launching several new products to support growth and sustainability of the agricultural industry. I look forward to having Norm support our team to bring this next wave of novel services and technologies to our customers.” said Greg Patterson, CEO and founder of A & L Canada Laboratories.
 

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Seed Testing: Regulatory Cost or Competitive Advantage?

Video: Seed Testing: Regulatory Cost or Competitive Advantage?

Most seed companies see testing as a regulatory box to check.

But what if it’s actually one of your strongest competitive advantages?

In this conversation with Amanda Patin, North America Business Development Director for US Crop Science at SGS, we dig into what seed testing really reveals, far beyond germination and a lab report. From seed vigor and mechanical damage to stress performance and pathogen pressure, Patin explains how deeper testing can help companies differentiate their seed, protect value, and drive real return on investment.

If seed testing is something you only think about when you have to, this discussion might change how you see and use it.