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Partners with Purpose: NPB and Ducks Unlimited Advance Sustainability Progress

National Pork Board and Ducks Unlimited are an unlikely, yet strategic sustainability partnership helping producers identify efficiencies and opportunities on farms in a planet-friendly way.

Sustainability in the pork industry is central to our business. It’s key to ensuring producers, like my family  in Iowa, can freely operate our farms and businesses now and in the future.

Continuous Sustainability Progress Grows Demand
Embracing sustainability practices is not just our duty to the earth, though that’s a noble cause. It’s a way to future-proof our business strategy and produce a marketable product that stands out.

I think about how different sustainability must have been when my grandparents were Iowa’s Master Pork Producer award winners in 1983. (I’m so proud to continue our family legacy working in the pork industry.)

What we know today is different than what we knew then. Yet, some things will never change.

For instance, the swine industry has always been committed to continuous improvement. And now with our shared pork industry sustainability goals and metrics, the right strategic partnerships can ensure that our product is one that ends up on dinner tables around the world.

Unlikely Sustainability Partners
Strategic partnerships are vital in amplifying efforts and ensuring freedom to operate. Ducks Unlimited, the leading organization in wetlands and waterfowl conservation, is a great (and perhaps unlikely) partner to the National Pork Board (NPB). Yet, we have much in common.

We are both stewards of the land. We want to protect our environment: from our natural waterways to animal population habitats. We are also united around shared sustainability goals. Regenerative agriculture practices improve soil health, air and water quality, and create wildlife habitat.

While we have our obvious differences, our shared values reflect our commitment to sustainable and ethical practices.

Advancing U.S. Pork Sustainability Grant
Ducks Unlimited is a partner in NPB’s grant program that provides technical support to farmers implementing on-farm practices.

As part of the USDA’s Partnerships for Climate-Smart Commodities, the Advancing U.S. Pork Sustainability Grant is a valuable opportunity for producers to discover insights on the sustainability of their farm, receive technical and financial resources to make improvements that benefit their business, the pork industry, and the environment.

The Advancing U.S. Pork Sustainability Grant offers financial incentives and technical assistance for the adoption of the following six* sustainable practices.

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Trending Video

What Drives Pork Eating Quality - Dr. Ben Bohrer

Video: What Drives Pork Eating Quality - Dr. Ben Bohrer



In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.