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Plain honored with Distinguished Service Award at 2023 Pork Forum

Ron Plain, professor emeritus and extension economist in Department of Agricultural and Applied Economics at the University of Missouri- Columbia, was recognized as National Pork Board's Distinguished Service Award recipient at the 2023 Pork Forum.  

Plain, who started his career as a high school agricultural education instructor, spent most of his professional career focused on helping producers understand the economic forces related to their pork production business.  

His career in academia began just before the farm crisis and the major changes to the pork industry. During his 35 years as a professor and extension economist, Plain made more than 2,100 presentations to U.S. farm audiences and also traveled internationally, sharing his insight on how to manage pig farming as a business. 

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.