Vegas - Full of lights, sounds and soybean oil? The International Baking Industry Exposition hosted more than 23,000 baking professionals in Las Vegas, where QUALISOY representatives promoted U.S. soy and created conversations around the soy portfolio, specifically soybean oil.
Every three years this event, the largest grain-based food industry event in the Western Hemisphere, draws more than 23,000 baking professionals from companies such as Nestlé, The J.M. Smucker Company and Schwan’s Company.
QUALISOY, a third-party collaboration between representatives from all sectors of the soybean industry, promotes the development of and builds the market for the latest soybean traits. As a sponsor and an exhibitor of this year’s IBIE event, QUALISOY members engaged with expo attendees, opening up conversations with decision-makers in the baking industry about the portfolio of soy grown in the U.S.
These conversations resulted in more than 230 leads and meetings with 14 different food companies. The team encouraged trial and adoption of high oleic soybean oil while fielding requests from over 35 people for samples. The QUALISOY-sponsored learning session also drew in 40 attendees.
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