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Responsible Innovation Drives Industrial Soy Demand

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Checkoff-sponsored research is a homerun for environmentally conscious consumers

Ten years ago, the U.S. Green Building Council pressured wood-product manufacturers to reduce formaldehyde emissions. Instead of waiting for regulations to be made, Columbia Forest Products (CFP) took a proactive approach.

They attended a USB Technical Advisory Panel (TAP) meeting, adopted wood-glue technology from a checkoff-supported project and converted mills to incorporate soy-based glue in production of PureBond™ panels. The panels are sold in home improvement stores for interior applications.  Despite negative response from wood-industry supply-chain partners who did not want to disrupt the status quo, CFP positioned itself as responsibly innovative. As a result, CFP has produced and sold more than 50 million PureBond panels.

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Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.