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Ron Plain Wins Coveted Industry Honor at 2023 Pork Forum

Hailed the “smartest man in the room” by many pork producers, Ron Plain has spent his career focused on his passion for education and his passion for the pork industry. On March 9, the National Pork Board recognized Plain, professor emeritus and extension economist in Department of Agricultural and Applied Economics at the University of Missouri- Columbia, with its Distinguished Service Award at the 2023 Pork Forum.

Plain spent a semester in college as a nuclear engineering major, but changed trajectories when he realized the lack of available career opportunities. He changed majors and enrolled in agricultural education at the University of Missouri. After receiving his degree, he taught ag for three years before returning to the classroom as a student. He completed a Ph.D. in agricultural economics at Oklahoma State University and moved back to Missouri to join the University of Missouri faculty.

For the next 35 years, Plain gave more than 2,100 presentations to farm audiences across the country, living out the land-grant mission and helping producers understand the economic forces related to their pork production business. 

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.