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Rural Small Businesses and Ag Producers Can REAP Benefits, Decrease Energy Costs

By Val Ankeny

In October, the Rural Energy for America Program (REAP) was provided $600 million to help rural small business owners and agricultural producers decrease their energy costs through energy efficiency measures or the purchase of energy-efficient equipment.

REAP, which is administered by the U.S. Department of Agriculture (USDA), has been popular since its creation in 2003. In 2024, the program received additional funding and support through the Inflation Reduction Act (IRA). Grants are now available for up to 50% of eligible project costs, and guaranteed loans are available for 75% of the project cost.

Saving money on energy expenses can be a windfall for rural small businesses and agricultural producers. REAP can assist by providing guaranteed loan financing and grant funding for solar arrays, geothermal systems, and wind turbines, or for making energy-efficient upgrades to irrigation motors and grain dryers, windows, doors, refrigeration units, and lighting.

However, applying for a REAP grant or loan involves some preparation and planning.  Applicants should ensure they have a clear understanding of the requirements. For example, energy audits may be required for energy efficiency grants, and they can take several months to complete. Also, applications are evaluated through a scoring system. For energy efficiency improvement projects, the most points will be awarded for projects that estimate the energy saved at 50 percent or greater. No points are awarded for projects that show less than 20 percent energy saved.

Application assistance is available. Every state has a USDA Rural Development State Energy Coordinator. Reaching out to this office well in advance of the submission deadline to discuss your project can ensure your application is on the right track from start to finish. Some states offer additional assistance; for example, the Clean Energy Districts of Iowa offers REAP coaching. Steve Hopkins and Mark Patton, REAP coaches with Clean Energy Districts of Iowa, support 13 counties across the state.

“It makes sense if you are curious to go ahead and contact someone to see if the project you are considering is eligible and if the idea fits or doesn’t fit the grant," Steve said. "Even if the idea is not a good fit for REAP, it may be eligible for other funding. For example, some projects that are not a good fit through REAP might be a better fit through the Environmental Quality Incentive Program, also known as EQIP.”

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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.