Supporting flower growers to strengthen market access and spur future growth

Feb 11, 2022

Guelph, Ontario – Canada’s flower growers have built a strong reputation of providing the North American market with a wide variety of high quality greenhouse flowers and potted plants. Today, the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, announced an investment of close to $535,000 to support Flowers Canada Growers Inc. (FCG) in their efforts to further improve and strengthen Canada’s floriculture industry.

This funding is part of an investment for two projects to support efforts underway by Flowers Canada Growers Inc. to capture new opportunities for market growth. With an investment of nearly $460,000 through the AgriMarketing Program, FCG is supporting marketing activities to promote the benefits of Canada’s floriculture products, which will help increase sales throughout Canada and the United States. FCG will also work with farmers and floriculture businesses to provide trade-related information and support, training and certification to enhance industry knowledge and maintain access to international markets.

An additional $75,000 in funding through the AgriRisk Initiatives will enable FCG to conduct a feasibility study to help determine long-term solutions that address insurance challenges in the floriculture greenhouse sector.

Federal investments will help the sector develop market opportunities, address industry challenges and contribute to a stronger Canadian agricultural sector. These investments also demonstrate the Government of Canada’s continued commitment to supporting Canada’s horticulture industry to enhance its competitiveness and vibrancy.

Source : Government of Canada

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.