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The Canadian Cattle Industry mourns the loss of CCA President Reg Schellenberg

Reg Schellenberg was a well-known face and voice, who was well-respected in the beef industry.

The rancher from Beechy (Saskatchewan) was first elected to the Canadian Cattle Association in 2010 and became President of the organization earlier this year.

He served as co-chair of the Foreign Trade Committee, represented the CCA on the Canadian Cattle Identification Agency and co-chaired the Animal Health and Care Committee with Pat Hayes.

When commenting on his friend's passing, Hayes noted that Reg had a well-rounded view of the whole industry.

"The big thing to him is our native ranges and keeping that ecosystem in place. Reg was a cow-calf operation, but he represented the whole industry. He understood the whole industry and you couldn't have one segment without the other."

Hayes says Reg was involved in cowboy politics for some time.

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Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

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