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The CCA is watching what's happening with proposed new U.S. labelling rules

The Canadian Cattle Association Executive Vice President Dennis Laycraft says they are close monitoring the proposed 'Product of USA' or 'Made in the USA' labelling program for meat, poultry and egg products. 

"When you look at what they're proposing, they've not only taken what were the elements in the mandatory Country of Origin Labelling rule, but they've expanded it to include processed in the US. Which would also affect some of our other exports down there."

Laycraft points out that if this is broadly adopted as a normal practice, you can actually get close to what you'd refer to as a defacto mandatory.

"So we're watching it closely and it certainly has the potential to lead to what was the main part of the case against the previous mandatory Country of Origin Labeling. The amount of segregation on imported livestock, and the burden that placed on either the people purchasing them or of course, those selling them."

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