The Expanding Role of Precision Specialists & How to Prevent Burnout

Precision specialists often wear many hats these days — technician, manager, salesperson, farmer. The long hours can lead to burnout. Several attendees at the 2024 Precision Farming Dealer Summit in Indianapolis, gathered for a roundtable discussion on ways to alleviate stress and lighten the load. Here are some top takeaways I jotted down in my notes app.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person suggested. "You need to manage the customer's expectations," he said. 

"Everybody at our dealership is expected to know the technology," another person said. "Salespeople should be able to install retrofit kits. If you have the experience of doing it, you can help customers. You better be able to get the equipment set up in the field, or you won't be able to sell it."