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U.S. Trade Representative Froman Says TPP Is Crucial to Beef's Global Market Access

As National Cattlemen’s Beef Association members wrap up their annual Legislative Conference in Washington, D.C. this week, ratification of the Trans-Pacific Partnership remains a high priority for the beef industry. 
 
While in the nation’s capital, cattlemen heard from Ambassador Michael Froman, U.S. Trade Representative, who says the 12-country trade agreement could increase annual net farm income in the United States by $4.4 billion.
 
Froman encouraged NCBA members to continue pushing for a vote this Congressional session, although if it happens, it will most likely be during the lame-duck session following the November general election.
 
 
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Value of an Effective State & National Beef Checkoff Partnership

Video: Value of an Effective State & National Beef Checkoff Partnership

A strong future for the beef industry starts with teamwork, to ensure we’re all working together to move the industry forward. Valerie Bass, Executive Director of the Tennessee Beef Industry Council, explains the importance of the partnership between state and national cattle organizations and give insights on how Tennessee cattle producers promote beef on the state level.