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USDA Publishes New Standards for Organic Livestock and Poultry Production, Promotes More Competitive Organic Market

Agriculture Secretary Tom Vilsack today previewed the Organic Livestock and Poultry Standards (OLPS) final rule. This new rule establishes clear, strong and consistent standards for organic livestock and poultry production, levels the playing field for organic livestock farmers, ranchers and businesses and promotes fairer, more competitive markets for their products, while providing consumers with more transparency about their purchases.

"USDA is creating a fairer, more competitive and transparent food system. This organic poultry and livestock standard establishes clear and strong standards that will increase the consistency of animal welfare practices in organic production and in how these practices are enforced," said Vilsack. "Competitive markets help deliver greater value to all producers, regardless of size."

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Charting the Future with David Newman: Vision and Strategy as the New CEO

Video: Charting the Future with David Newman: Vision and Strategy as the New CEO

David Newman, the new CEO of the National Pork Board, shares his vision for leading the pork industry forward. In this message, he highlights NPB’s strategic goals and his priorities for the first 100 days and beyond:

Listening and assessing what’s working and where we can improve

Building on a strong foundation of plan, people, programs and product

Developing long-term demand for pork

Empowering state associations and producers

Improving the health of pigs and people

With a focus on strategy and impact, Newman is dedicated to securing a stronger future for pork and the producers who make it possible.