USDA Publishes New Standards for Organic Livestock and Poultry Production, Promotes More Competitive Organic Market

Oct 26, 2023

Agriculture Secretary Tom Vilsack today previewed the Organic Livestock and Poultry Standards (OLPS) final rule. This new rule establishes clear, strong and consistent standards for organic livestock and poultry production, levels the playing field for organic livestock farmers, ranchers and businesses and promotes fairer, more competitive markets for their products, while providing consumers with more transparency about their purchases.

"USDA is creating a fairer, more competitive and transparent food system. This organic poultry and livestock standard establishes clear and strong standards that will increase the consistency of animal welfare practices in organic production and in how these practices are enforced," said Vilsack. "Competitive markets help deliver greater value to all producers, regardless of size."

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Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.