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Who’s Driving the Broiler Revenue Bus? Part 1of 3

On July 1, 2026, the “Poultry Grower Payment Systems and Capital Improvement Systems” ruling is set to go into effect. The ruling was set forth by the USDA Agricultural Marketing Service to amend the Packers and Stockyards Act of 1921. The most impactful change predicted is how it specifically addresses the way contract broiler growers are paid.

The ruling requires live poultry dealers (integrators) to change the typical grower ranking systems, typically called “tournament pay”, to a system that establishes a minimum pay regardless of grower cost performance and allows for only positive pay incentives to be employed by integrators. For most integrators to meet this new requirement, it is expected that a standard minimum pay per pound of live broiler delivered to the processing plant will be established for all their growers. If you ask broiler growers, most will say they perceive this as a positive change, potentially making it easier to manage their businesses, and many will likely receive an increase in overall revenue.

But this begs the question: will it positively affect all growers all the time, and is this the best way to help growers? And further, what affects revenue more – pay per pound or pounds out the door? In this and two upcoming contributions to Southern Ag Today, we look at what is driving the broiler revenue bus, to what extent does it have control, and finally, just how much a small change can mean to a grower’s bottom line.

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There’s a Whole Barn Buried Under This Field Now

Video: There’s a Whole Barn Buried Under This Field Now

There's old hog barns under that field now. The old hog barn site on the farm has been sitting there for decades, and this is the week it finally came out: concrete pad, burn pile, charred lumber, all of it loaded into a CAT 725C rock truck and buried in a pit we dug back in the timber.

Tork's been waiting his whole life to drive one of these, so he gets the keys to a 50,000 pound rock truck and I ride shotgun. The excavator loads, the dozer clears the timber, the drone shows the whole site from above, and by sundown there's nothing left of the old place but a smooth patch of dirt. It's a weird feeling erasing something that was here before either of us, but the farm has to keep moving.