Horsemeat Recipe Searches Jump in Canada

Mar 04, 2013

Google Trends Finds Canadians Interested in Horsemeat Recipes

The largely European appetite for horsemeat has more recently perked the interest in Canadian consumers who appear to be interested in searching for horsemeat recipes online.

In the midst of the European horsemeat food scandal, that found a number of beef products contained traces of horsemeat, Canadian consumers who weren’t impacted by the scandal have turned to Google to search for horse recipes.

According to a Google Trends report released on Monday, Canadian Google searches for “horse recipes” spiked. The searches were mostly concentrated in Alberta and B.C.

While online searches have been trending upward since 2008, this month, it reached a record.

For the most part Canada exports the majority of its horsemeat to other countries such as Japan, France, Switzerland and Belgium.

Could this be signaling an emerging domestic market for horsemeat in Canada?

Video: U.S.-China Trade “Truce” + U.S. Fed Cuts Rates Again

The market was hoping for a US-China trade deal, but we got a trade “truce” for now from the keenly awaited Trump-Xi meeting at the APEC Summit.
China commits to minimum purchase commitments of 12 MMT of U.S. soybeans during the “current season” and a minimum of 25 MMT annually through 2028.
U.S. Treasury Sec Bessent said other Asian countries have agreed to buy additional 19 MMT of US soybean.
Soybean futures trading above $11 now- they normally tend to rally to $12.
As expected, US Fed cuts interest rates by -0.25% again in October to 3.75%–4.00%. No further cuts promised for this year but trade looking out to the Dec FOMC.
The Bank of Canada cut interest rates to 2.25% but raised concern over trade war damage.
Soy meal futures, remarkably, have had 14 consecutive higher close sessions. A bull market in soybeans is a bull market in soy meal!
Cattle futures lower as funds unwind out of cattle for now due to Trump headlines and objective to lower beef prices.
All major stock indices climb to new record highs. It was Mag 7 reporting week, which had mixed results. But we now have the first $5 trillion company in Nvidia!