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2023 Michigan Pork Symposium: Thursday, February 16, 2023

very year, Michigan Pork Producers Association works to bring pork producers together from across the state of Michigan for educational sessions, honoring award-winning producers, and to meet with industry representatives at the annual Michigan Pork Symposium. This year’s event will be held on Thursday, February 16, 2023 at the Lansing Center in Lansing, MI.

Grace Platte and Wayne Humphreys will open the 2023 Michigan Pork Symposium as keynote speakers.

Grace Platte with Animal Ag Alliance will present about bridging the communications gap in animal agriculture. The topic of responsible and sustainable animal agriculture has received a lot of attention in recent years, but these concepts are nothing new to the American farmers. For generations, farmers and ranchers across the country have raised animals not only in an ethical manner, but also in an environmentally sound and sustainable manner. Consumers are hungry to learn more about where their food comes from. Unfortunately, some of the loudest voices they are hearing from include activist organizations rather than farmers and industry experts. This session will empower attendees to be outspoken advocates for agriculture online and within their communities and make a difference in public perception by effectively communicating on relevant issues in animal agriculture.

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Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.