CASE Construction Equipment is expanding its CASE LIVE virtual event platform with the very first CASE LIVE: After Hours featuring country music singer/songwriter Jon Pardi. The online event will take place July 19, 2021 at 7 PM Central and will feature stories of Pardi growing up in the construction industry, his interactions with contest winners who won the opportunity to meet him and to learn how to operate construction equipment, as well as a live Q&A session with Pardi and CASE representatives.
This exclusive event follows a contest held online and at concerts in 2019 that brought attention to workforce development demands in the construction industry. It encouraged participants to enter to win a trip to the CASE Customer Center in Tomahawk, Wisconsin to learn how to operate construction equipment.
“The construction industry gave me so much of what I had growing up — work ethic, skills, character,” says Pardi. “I think people want to see me writing songs and putting out new records instead of operating bulldozers, but those skills and that way of life build the world around us, and I’m proud to shine a light on jobs and opportunities in the industry.”
Source : CNH Industrial