CETA's 5-year anniversary disappointing for the cattle sector

Sep 21, 2022

Today marks the five year anniversary for CETA - the Comprehensive Economic and Trade Agreement between Canada and European Union.

The Canadian Cattle Association (CCA) remains a leading supporter of opening access for Canadian beef exports to the European Union. Although the CETA created quotas for nearly 65,000 tonnes of duty-free access for Canadian beef, unresolved technical barriers have
prevented CETA from delivering its full potential.

Dennis Laycraft, the Executive Vice President of the Canadian Cattle Association, says today (September 21) comes with a sense of disappointment as some key technical barriers still have to be resolved.

"We had hoped that we would see some faster progress on some of the meat inspection issues. We have one of the most rigorous systems in the world here in Canada and in the US. We use a number of products in our our meat hygiene system that are not approved for use in Europe."

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Video: What Drives Pork Eating Quality - Dr. Ben Bohrer

In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.