Cornell Cooperative Extension announces Fall 2023 Meat Processing and Marketing Workshop Series

Sep 18, 2023

This Fall, the Cornell Agricultural Marketing Research Program will offer workshops in 5 locations around Central and Western NY on meat processing and marketing topics. The series has been made possible through funding from the Northeast Risk Management Education program.

Consumer demand for locally raised meats, sourced directly from the farm, spiked in 2020 as consumers faced pandemic-induced grocery store shortages and price increases. Market demand remains strong as consumers appreciate the quality and value when they purchase meat from local farms. While new demand presents an opportunity for NY’s livestock farmers, selling meat direct-to-consumer also presents challenges and risks. This workshop teaches producers how to avoid and address common challenges they encounter with meat processing and direct-to-consumer meat marketing.

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Video: The Next Pork Disease Outbreak? How Biosecurity Can Stop It Before It Starts!

The threat of disease outbreaks remains one of the biggest challenges facing pork producers across North America. At the World Pork Expo, I spoke with Rob Hannam, CEO of Farm Health Guardian, to discuss why biosecurity is more critical than ever and how innovative technology is helping producers reduce risk before disease reaches the farm.
In this interview, Rob explains how Farm Health Guardian's advanced biosecurity platform helps pork operations monitor and manage visitor access, track potential disease exposure pathways, and strengthen on-farm biosecurity protocols. With recent outbreaks of diseases such as ASF, PRRS, PED and others continuing to impact global pork production and ongoing concerns surrounding the spread of endemic diseases, proactive prevention measures have become essential for protecting herd health and business continuity.
Learn how digital biosecurity tools can help producers identify risks, improve compliance, and create stronger defenses against costly disease outbreaks. Discover why leading pork operations are adopting technology-driven biosecurity solutions to safeguard animals, employees, and the future of the industry.