Cornell Cooperative Extension announces Fall 2023 Meat Processing and Marketing Workshop Series

Sep 18, 2023

This Fall, the Cornell Agricultural Marketing Research Program will offer workshops in 5 locations around Central and Western NY on meat processing and marketing topics. The series has been made possible through funding from the Northeast Risk Management Education program.

Consumer demand for locally raised meats, sourced directly from the farm, spiked in 2020 as consumers faced pandemic-induced grocery store shortages and price increases. Market demand remains strong as consumers appreciate the quality and value when they purchase meat from local farms. While new demand presents an opportunity for NY’s livestock farmers, selling meat direct-to-consumer also presents challenges and risks. This workshop teaches producers how to avoid and address common challenges they encounter with meat processing and direct-to-consumer meat marketing.

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Video: What If Everything You Knew About Feed Inventory Was Wrong?

AI, Agriculture & the Future of Smart Farming with BinSentry CEO Ben Allen. Every day, livestock producers make thousands of dollars' worth of decisions based on one simple question: How much feed is actually left in the bin? For decades, the answer has often been an estimate.

In this episode of AgTech with Andrew, I sit down with Ben Allen, CEO of BinSentry, to explore how artificial intelligence, machine vision and real-time data are transforming one of agriculture's most overlooked challenges—feed and grain inventory management.
We discuss why some of the biggest inefficiencies in livestock production aren't happening in the barn, but throughout the feed supply chain. Ben shares insights from his career leading agricultural technology companies, explains why AI must solve real business problems to earn producer trust, and offers his vision for the connected farm of the future.

In this interview, you'll discover:
Why feed inventory has remained one of agriculture's biggest blind spots
How AI is reducing costly feed outages, waste and unnecessary deliveries
The hidden safety risks of traditional bin inspections
What separates successful ag technologies from those that never gain adoption
How connected farms are changing decision-making for producers, feed mills and integrators
Why real-time inventory may become as important as precision planting and autonomous equipment

Whether you're a livestock producer, grain farmer, feed manufacturer, ag retailer, nutritionist or simply passionate about the future of agriculture, this conversation offers valuable insights into where the industry is headed.