Farmers Encouraged To Get In Touch With Candidates

Oct 10, 2019

The national group representing Canada's beef producers is encouraging all farmers to get in touch with their candidates during the federal election campaign.

Canadian Cattlemen's Association Senior Manager of Government and International Relations, Fawn Jackson, says it's important to let them know there's people in their riding in the beef sector and the agriculture industry as a whole.

"I think that's also, as a general citizen, a good thing to undertake," she said. "Reach out to your candidate, let them know you're position, and I'm sure it'll be a good dialogue."

Jackson says it makes future conversations about the industry's needs even easier.

Canadians hit the polls on Monday, October 21.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.