Is it a Five-Star Hotel? Or a Modern Pig Farm?

Sep 07, 2022

Next week, National Pork Board is taking Mythbusting to the next level. We're building on the success of last year's video series, "The Rural Dictionary" with Eric Stonestreet, by launching a new iteration of the campaign.

The new Mythbusting video creates a metaphor between the modern pig farm experience and a five-star resort hotel.

The goal: share accurate information about pig farming with at-risk, meat-reducing consumers.

Using a hidden camera, we recorded participants in a focus group who thought they were hearing ideas for a state-of-the-art hotel. In the end, they learn that all the amenities and features of the hotel happen every day on modern pig farms.

The integrated communications campaign will be shared by national, regional, local and trade media, as well as local promotions with state pork associations.

Click here to see more...

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.